SMM studio

Lilya Grechka

A funnel site with a blog, cases and an admin panel, a Telegram lead-magnet bot and a mini-CRM in a Google spreadsheet.

TypeServices, personal brand

Pages7

Task

Build a “site → lead or Telegram bot → customer” funnel and let the owner publish articles and cases herself.

What was hard

The owner is not a developer: content has to change without a programmer.
Leads from the site and from the bot must be collected in one place so none get lost.
Russian requirements: consent to data processing, careful mentions of banned social networks.

Solution

1
A funnel site
A landing page with blocks: pains, how we work, cases, reviews, a lead magnet, prices, FAQ and a form. Separate pages for cases, “About me”, a blog and mentoring.
2
An admin panel for the blog and cases
Login with a one-time code from Telegram. Drafts are kept in a separate branch, publishing is done with a commit.
3
A lead-magnet Telegram bot
Subscription, file delivery, notifications to the owner about new people. Two bots: a public one for customers and a private one for alerts.
4
A mini-CRM
Leads go to Telegram and to a Google spreadsheet with statuses, written in Apps Script.
5
Analytics and legal
Yandex Metrika with UTM, a privacy policy and consent to data processing, a separate terms page.

Result

The owner publishes articles and cases herself, and leads from the site and the bot are collected in one spreadsheet and don't get lost.

Scope of work

Technologies

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