Study-abroad agency · Almaty

unigate

A site with a one-tap quiz, landing pages per country for ads, and leads straight into amoCRM and managers' Telegram.

TypeStudy abroad

Pages3

Task

Turn traffic from Instagram and search into consultation requests and lose none of them on the way to a manager.

What was hard

Almost all traffic comes from Instagram, i.e. from phones: the first action has to be visible without scrolling.
Ads run per country: every ad needs its own page, not a shared home page.
A lead has to reach a manager with a source tag, otherwise it is unclear which ads work.

Solution

1
A quiz instead of a form
One-tap questions with an “I don't know” answer on each. A person types only a name and a phone number at the very end.
2
Landing pages per country
Separate pages /italy, /china, /cyprus, /greece, /malaysia for ads: the first screen is about the country, with the quiz already set to it. Closed from search, with no links to the home page.
3
Leads that don't get lost
A lead goes to amoCRM and to managers' Telegram. If both channels fail to answer, the whole lead is written to a log instead of disappearing.
4
Analytics and attribution
Yandex Metrika, the Meta pixel with Conversions API; UTM tags are remembered on the first visit and arrive with the lead.
5
Spam protection
A hidden trap field, a check of the fill time and of the request's origin.
6
Speed and markup
Link previews for WhatsApp, Telegram and Instagram on the home page and on every country page, organization and FAQ markup for search.

Result

A lead reaches a manager within a minute and arrives with a tag showing where the person came from.

Scope of work

Technologies

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